Business Cases Research Group
Mission
Case studies are a vital area of intellectual contributions on the part Teachers- researchers at ESCA Ecole de Management. The Research Group of Case Studies was set up to encourage the production of case studies in management.
In fact, the priority of ESCA Ecole de Management is to help teachers express their experience and skills by encouraging them to create their own case studies, be it in French or English, in various fields pertaining to Management and also by valorizing them through their publication in case studies reference centers or through presenting them in international contests and competitions.
Objectives
The Case Studies Research Group is responsible for creating and organizing:
• Case study seminars
• Case study creation seminars
• Case study workshops
• Case study creation workshops
• ESCA Ecole de Management’s Case Study competition
• International case study competitions: Emerald, ECCH, FNEGE, AABS, EFMD
• Case study base
• Company network
• Connectivity between faculty and professionals from different sectors
ESCA Ecole de Management has a data base of both national and international case studies acquired from famous case study centers, such as the Case study and Pedagogical Media Centre in Paris. Some cases are also elaborated by ESCA Ecole de Management teachers from the school’s needs.
Expertise
ESCA Ecole de Management’s Business Cases Research Group encourages the production of case studies within all disciplines of Management (Marketing, Finance, Human Resources, Logistics, Purchasing, Strategy, Law, Geopolitics, Innovation, Ethics, etc.. ), with a specific focus on issues and companies in emerging countries.
Members
ESCA Ecole de Management is a member of the most important business cases confederations: CCMP (Central Case and Educational Media), ECCH (European Case Clearing House) and AABS (Association of African Business Schools) which organizes annual case studies competitions.
Events
| L. BELHCEN & Y. ABITTAN | HPS, un modèle réussi de transfert technologique Sud/Nord. Ce cas a remporté le prix « Euro-Mediterranean Managerial Practices and Issues ». |
| M. L. RHALIB | Evaluation d’Entreprise à travers une OPA : Cas SONASID |
| M. SAAD | Gestion de projet dans le choix d’une Solution ERP : Cas VESAM |
| Y. REDOUANE | Management des clubs sportifs : de l’amateurisme au professionnalisme. Cas du RAJA de Casablanca. |
| B. SOBA | Atlantic Fish : la logistique du périssable |
| Z. MAAROUFI | Le repositionnement : quels changements et quel avenir pour le prêt-à-porter traditionnel modernisé ? Cas DIAMANTINE |
| M. CHAOUKI | International marketing: case of a southern brand penetrating developed countries. The ZID ZID Kids Case |
| L. BELHCEN & H. BOUSTA | Conduite de changement. Cas de COPAG |
| I. ABBARAR | Marketing international. Cas LESIEUR |
| M. BENCHOUIKHA | Business model du commerce équitable. Cas Maroc Taswiq |
| J. BOUKOURAY | The Sustainable & Lowcost Broadband Business model. SOCIAL ECONOMIC DIGITAL INNOVATION Case |
| M. MEKKAOUI | Management Stratégique des Ressources Humaines. Cas WEBHELP Maroc |
| I. EL GHAZALI & Y. MORJAN | Bancarisation et positionnement des banques. Cas du Service Barid Bank Mobile |
| L. NAIM | MARWA Maroc : A Success Story |