Marketing & Communication

The Marketing & Communication Program focuses on developing advanced skills in marketing and communication through semesters at ESCA Ecole de Management and the possibility of an exchange semester abroad. The lessons are taught in French and English. One semester with a professional business experience will complete the program.
Courses are taught in French.

4th year
Semester 1
Communication and Personal Development

• Spanish 5
• Advanced English 1
•Personal Development & Human Performance
•Mandarin

Management

• Supply Chain Management/Procurement Strategy
• Total Quality Management
• Social Law
• Quantitative methods applied to Management

Specialization

• International Marketing Studies
• Industrial Marketing
• Trade Marketing
• Communication Strategy

Global Perspective

• Business Ethics
• Geopolitical 1 : MENA & AFRICA
• Intercultural Management

Semester 2
Communication and Personal Development

• Spanish 6
• Advanced English 2
•Personal Development & Human Performance
•Mandarin

Management

• Innovation Management
• Decision-support System
• International Project Management
• Quantitative methods applied to Management

Specialization

• Services Marketing
• Managing Corporate Communication
• Customer Relation Management
• Marketing Intelligence

Global Perspective

• Geopolitical 2 : Geopolitics in the Euro-Mediterranean Area
• Social Innovations
• Right Arm Mission

5th year
Semester 1
Advanced Management

• Complexity Management
• International Entrepreneurship
• Organizational Leadership

Geopolitical

• Geopolitical 1 : ASIA opportunities & Risk
• Geopolitical 2 : Geopolitics in the Euro-Mediterranean Area (Advanced)
• Geopolitical 3 : AFRIC & AFRICA (Advanced)

Specialization 1 (Marketing)

• Audit Marketing
• Sell a Marketing Project
• Digital Marketing
• Consumer Law

Specialization 2 (Communication)

• Negociation
• Multimedia Strategy
• Storytelling
• Specialization Seminars

Semester 2
Professionalization Module

• Synthesis Case
• Methodology

• Professional Thesis