Specialty: Marketing and Management
Professor-researcher in marketing at esca school of management, zoulikha maaroufi, holds a Ph D. in économic sciences from Hassan II University of Casablanca.
Maaroufi zoulikha has a wealth of experience in teaching, research, and business. She has focused her research in marketing, retailing, customer relationship management and management.
She produced and publiced cases studies (Diamantine, Kitea, Lesieur), a book chapter on the organization of the family business and two scientific articles on the shopping experience of moroccan customers.
In 2016, she was awarded the best case study prize in the mena country by the EFMD.