Holds a PhD in Economics and Management specialist in territorial marketing. She worked as a consultant (2015-2017) with INKIPIT (Brittany). She is a laureate of the IMPGT (Master 2, Aix-en-Provence), Winner of the Tangier ENCG; Member of the Executive Board of the National Observatory for the Protection of the Environment and Historic Monuments (OPEMH). She is also a member of the Tourism Marketing Committee of the city of Tangier (Wilaya).
She has to her credit several intellectual contributions, more than 7 publications in indexed scientific journals as well as book chapters.