Master in Marketing & Communication
Overview
Program details
Objectives
Train managers in marketing and strategic communications on validated theoretical models and a critical orientation of the current practices in these fields.
Duration
24 Months in part-time
Admission
Application file review + interview
Format
Twice a week and Saturdays
Degree
Diplôme en Marketing et Communication. Diplôme reconnu par l’Etat, équivalent au Diplôme de Master Spécialisé
Next term starts
October 2019
Admission requirements
Baccalaureate degree (+ 3 level) in Economics, Management, Computers, engineering or other equivalent degrees.
Application
Admission requirements :
Baccalaureate degree (+3 level), application review and interview.
Application file:
Application form along with :
Cover letter
2 certified copies of the Baccalaureate certificate and Higher degrees (with two certified copies of the degrees in French)
2 recent excerpts of birth certificate in Arabic and French
2 CV
4 passport photos
Copy of employment certificate
2 certified copies of C.I.N
To apply, please fill in the form below :
Program content
Management Avancé
Management de la complexité
Entrepreneuriat
Leadership Organisationnel
Gestion des risques
Spécialisation Marketing
Etudes de marché
Marketing B to B
Plan Marketing: Cas de Synthèse
Marketing de la Distribution
Spécialisation Communication
Politique de Communication
Gestion de la Relation Client
Profession Publicitaire
Communication institutionnelle
Les nouvelles tendances du Marketing
Marketing des services
Marketing International
Marketing Digital
Marketing sensoriel
Professionnalisation
Séminaires professionnels
Méthodologie
Projet de Fin d'Etudes (PFE)
Degree
Double diplôme
Collaboration between ESCA School of Management and Grenoble school of Management is exemplary: it allows an exchange of educational expertise to ensure an education of excellence. Thus,Graduates obtain a dual degree: a Superior Cycle degree in Marketing of Services from the ESCA School of Management, and a Marketing and Communications Master’s degree from Grenoble school of Management.
Carreers
Careers
Marketing Manager
Communication Manager
Consultant in Marketing strategy and / or market research
Product Manager, in charge of marketing research
Head of sales promotion
Sales Engineer
Sales Manager
Client monitoring manager
Ranking
Ranking
ESCA Ecole de Management is illustrated for several years in the Eduniversal ranking, which refers to business schools. The international rating agency specialized in the sector of higher education, ranked in 2015 ESCA Ecole de Management the first in Morocco for the third consecutive year in the 4 last years. In addition to this distinction, ESCA Ecole de Management is illustrated in late 2014 in the top ranks of the magazine Jeune Afrique which annually evaluates the best management training in Francophone Africa.
classement ESCA 2015 par Eduniversal
Classement ESCA 2014 par Eduniversal
Classement ESCA 2014 Jeune Afrique
Classement ESCA 2013 par Eduniversal
Classement ESCA 2013 par Jeune Afrique
Classement ESCA 2012 par Eduniversal
Classement ESCA 2012 par Jeune Afrique