Marketing & Communication track (BAC+5)
General
The Marketing & Communication Program focuses on developing advanced skills in marketing and communication through semesters at ESCA Ecole de Management and the possibility of an exchange semester abroad. The lessons are taught in French and English. One semester with a professional business experience will complete the program.
Courses are taught in French
Program
Semester 7
Problem Solving
Innovation and Business Models
International Market Studies
Marketing Plan
Industrial Marketing
Globalization and Companies : Geopolitical and Intercultural Management
Semester 8
Leadership
Digital Marketing
Merchandising and Distribution Marketing
Complexity Management
Services Marketing
Right Arm Mission Internship (Methodology)
Semester 9
Intelligence Marketing
Communication Strategy (Stroytelling/Communication Process)
Managing Corporate Communication
Creative and Advertising Advertising
Public Relations and Press Relations
Research Methods applied to Management
Semester 10
Internship : Personal Initiatives and Professional Practices
Strengths of the Track
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