General

The Marketing & Communication Program focuses on developing advanced skills in marketing and communication through semesters at ESCA Ecole de Management and the possibility of an exchange semester abroad. The lessons are taught in French and English. One semester with a professional business experience will complete the program.
Courses are taught in French

Program

Semester 7 

Problem Solving

Innovation and Business Models

International Market Studies

Marketing Plan

Industrial Marketing

Globalization and Companies : Geopolitical and Intercultural Management

Semester 8

Leadership

Digital Marketing

Merchandising and Distribution Marketing

Complexity Management

Services Marketing

Right Arm Mission Internship (Methodology)

Semester 9

Intelligence Marketing

Communication Strategy (Stroytelling/Communication Process)

Managing Corporate Communication

Creative and Advertising Advertising

Public Relations and Press Relations

Research Methods applied to Management

Semester 10

Internship : Personal Initiatives and Professional Practices

Strengths of the Track

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