As an international metropolis for mediation, Casablanca hosted the Anfa conference in January 1943, which brought together the trio Winston Churchill, Franklin Roosevelt and Charles de Gaulle, paving the way for a pact between the allies that will change the course of the Second World War. .
From this glorious legacy of mediation, Casablanca has a strong taste for the intermingling of cultures, colors and rhythms, as the city welcomes a growing number of international tourists, who are seduced by both the heritage of the city but also by its many shopping places. Many foreign communities are also established, and particularly well integrated, which gives the economic capital of Morocco a lively and friendly life.
Casablanca is especially the first gateway to Morocco, at the confluence of the Atlantic and the Mediterranean. This unique position of the Kingdom allows it to be at the geostrategic crossroads of several civilizations, and to position itself as moderator of a multidimensional economic dialogue.
As a result, this unique position, coupled with a business environment of the highest international standards, makes Morocco a regional hub with significant comparative and competitive advantages in the region.
With its triple Arab, Mediterranean and African identity, the country enjoys stability and security, economically, socially and environmentally, as evidenced by its resilience to the financial crisis and the Arab revolutions. thanks to a set of anticipatory reforms and a constitutional redistribution of executive powers. The world’s leading producer of phosphates, the country has embarked on an ambitious project to modernize its economy, which has enabled it to win nearly 50 places in ten years in the World Bank’s “Doing Business” ranking.