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Top-Ranked American Business Schools to Attend Exclusive Seminar on 'Doing Business in North Africa' at ESCA

A gateway to Emerging Africa, Casablanca (Morocco) attracts more and more US executives and entrepreneurs wishing to be initiated to the economic challenges and potentialities African markets. From 16 to 22 May 2015, ESCA Ecole de Management will welcome two groups of participants for an exclusive “Doing Business in North Africa” seminar. Participants are coming from Stern School of Business (New York University) and from Georgia State University, two leading US business schools.

On the agenda: analyzing and understanding business opportunities in Africa from Morocco, with a focus on the challenges and economic potential of emerging markets in the MENA region.

These seminars will provide participants with a full and adequate understanding of the local business environment through a series of activities:

- Cultural insights: presentation and analysis of cultural aspects that form the context of Moroccan and African economic dynamics (history, lifestyles, institutions, business models, etc.)

- Academic lectures: discovering the sources of growth in the banking sector, new technologies, tourism, automotive or mass distribution, through a series of presentations and meetings with public and private economic operators.

- Professional meetings: understanding the vision, dynamics and key success factors for local businesses and entrepreneurs through a series of company visits and meetings with "Emerging Champions" of the country.

These study tours, largely prepared in advance by readings and lectures on Morocco and Africa, are privileged moments highly anticipated by participants from Stern School of Business (New York University) and Georgia State University. An institution renowned for regional and international expertise on doing business in Africa, ESCA Ecole de Management confirms its position as a knowledge diffuser of practices in emerging markets.

About New York Stern School of Business
New York University's Leonard N. Stern School of Business is one of the nation's premier management education schools and research centers. From its Greenwich Village campus in the heart of New York City, NYU Stern offers a broad portfolio of academic programs at the graduate and undergraduate levels, all of them informed and enriched by the dynamism, energy and resources of the world's business capital. NYU Stern today has taken its place among the nation's most distinguished business schools. We are proud of our more than 100-year heritage as a progressive, forward-looking, merit-based institution, deeply committed to diversity, opportunity, innovation and excellence.
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About Georgia State University
Founded in 1913, Georgia State University is one of the United States’ leading public institutions. Based in the heart of downtown Atlanta, Georgia, GSU has a growing reputation as one of the country’s premier urban research universities. GSU has a student population of 32 000 and around 3500 faculty members in six colleges. Georgia State University offers more than 250 undergraduate and graduate degree programs.  The University has a mission of excellence in teaching, research and service and welcomes students coming from over 145 countries. More details :

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