The Research Group is the result of many years of teaching Corporate Social Responsibility in the “Grande Ecole” Program. The Institute’s mission is to train students, leaders of tomorrow, to be agents of change, and to advise and support economic operators, in the framework of Corporate Social Responsibility, in order to stimulate the creation of business opportunities through social innovation and entrepreneurship, and to participate effectively, to the sustainable development of emerging countries and Africa.
The Research Group's objectives are to:
• Teach and train students to develop their abilities to be agents of change as innovative , ethical and socially responsible entrepreneurs , and futur generators of sustainable values for business and society.
• Propose and implement , through an applied academic research , innovative, scalable solutions to real existing problems in society using students’ energy and researchers’ expertise in order to accompany and support people in need through the implementation of innovative projects for capacity building and empowerment, and also through the creation of business opportunities.
• Create partnerships with socially responsible companies in order to:
Advance in the understanding of the role, the dynamics, and the impact of businesses in the creation of sustainable values.
Interact directly with business managers, understand better the challenges they face concerning their social and environmental responsibilities, and jointly explore the most effective ways to face their challenges.
Design global and innovative programs to improve the educational system and adapt it to real labor market needs.
Provide companies, for their own development and the sustainable development of the community, a pool of students mastering entrepreneurial practices, ready to be agents of change, and also a team of researchers able to guide and advise them in the process of a sustainable value creation.
Responsable du Groupe de Recherche
Majid Kaissar EL GHAIB
Ingénieur de l’Ecole Centrale de Lyon et du Massachussetts Institute of Technology, ancien Secrétaire Général puis Directeur Général de l’Office National des Pêches (ONP) de 1997 à 2010. Qualiticien de l’année en 2005. Enseignant à ESCA Ecole de Management depuis 2005. Président d’ENACTUS Maroc.