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ESCA Case Center

Case studies are a vital area of intellectual contributions on the part Teachers- researchers at ESCA Ecole de Management. The Research Group of Case Studies was set up to encourage the production of case studies in management.

In fact, the priority of ESCA Ecole de Management is to help teachers express their experience and skills by encouraging them to create their own case studies, be it in French or English, in various fields pertaining to Management and also by valorizing them through their publication in case studies reference centers or through presenting them in international contests and competitions.

Training in the case method for animation and case creation for both ESCA Ecole de Management faculty and for faculty of Moroccan universities and institutes (CRES group), North Africans: Morocco, Tunisia, Algeria (TEMPUS project: PORFIRE) and African countries (INSEAM partnership).

  • Promote case management education by ensuring a rich case database.
  • Promote the creation of cases, Moroccan and emerging countries, international scale
  • Publish, at the national, regional and international levels, cases involving companies from emerging countries and countries in transition.

ESCA Ecole de Management’s Business Cases Research Group encourages the production of case studies within all disciplines of Management (Marketing, Finance, Human Resources, Logistics, Purchasing, Strategy, Law, Geopolitics, Innovation, Ethics, etc.. ), with a specific focus on issues and companies in emerging countries.

Our Methods :

  • Assisted case seminars for research professors
  • Creation seminars for insured cases for research professors
  • Case animation workshops
  • Case Creation Workshops
  • Case study competition ESCA Ecole de Management
  • International case study competitions (EFMD, EMERALD, Case Center, FNEGE, AABS ...)
  • Case Studies Database
  • Business Network for Case Production Collaborations
  • Putting academics and practitioners of different disciplines into contact with each other ...

ESCA Ecole de Management is a member of the most important business cases confederations: CCMP (Central Case and Educational Media), ECCH (European Case Clearing House) and AABS (Association of African Business Schools) which organizes annual case studies competitions.

L. BELHCEN & Y. ABITTAN

HPS, un modèle réussi de transfert technologique Sud/Nord.
Ce cas a remporté le prix « Euro-Mediterranean Managerial Practices and Issues ».

M. L. RHALIB

Evaluation d’Entreprise à travers une OPA : Cas SONASID

M. SAAD

Gestion de projet dans le choix d’une Solution ERP : Cas VESAM

Y. REDOUANE

Management des clubs sportifs : de l'amateurisme au professionnalisme. Cas du RAJA de Casablanca.

B. SOBA

Atlantic Fish : la logistique du périssable

Z. MAAROUFI

Le repositionnement : quels changements et quel avenir pour le prêt-à-porter traditionnel modernisé ? Cas DIAMANTINE

M. CHAOUKI

International marketing: case of a southern brand penetrating developed countries. The ZID ZID Kids Case

L. BELHCEN & H. BOUSTA

Conduite de changement. Cas de COPAG

I. ABBARAR

Marketing international. Cas LESIEUR

M. BENCHOUIKHA

Business model du commerce équitable. Cas Maroc Taswiq

J. BOUKOURAY

The Sustainable & Lowcost Broadband Business model. SOCIAL ECONOMIC DIGITAL INNOVATION Case

M. MEKKAOUI

Management Stratégique des Ressources Humaines. Cas WEBHELP Maroc

I. EL GHAZALI & Y. MORJAN

Bancarisation et positionnement des banques. Cas du Service Barid Bank Mobile

L. NAIM

MARWA Maroc : A Success Story

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