Casablanca’s DNA as an international crossroads of mediation
goes back to the Anfa International Conference hosted in the City in January 1943, when Winston Churchill, Franklin Roosevelt and Charles de Gaulle paved the way for a pact between the allies that would change the course of World War II.
From this glorious heritage, Casablanca retains a taste for cultural blending, colors and rhythms. The city annually welcomes a growing number of international tourists who are attracted by both the heritage of the city and its shopping malls. Foreign communities are definitely established and particularly well integrated in Casablanca, which offers a friendly, lively living environment.
Casablanca is the main gateway to Morocco, at the crossroads of the Atlantic and the Mediterranean. The unique position of the Kingdom enables Morocco to figure as a geostrategic crossroads of civilizations, and to position itself as a champion of multidimensional economic dialogue.
This unique geographic position, coupled with a business environment offering the best international standards, makes Morocco a regional hub with significant competitive and comparative advantages.
Morocco combines a triple African, Mediterranean and Arab identity. The country enjoys political, economic and social stability and demonstrated its resilience to meet the financial crisis and Arab revolutions through a set of proactive reforms.
As the largest producer of phosphates, the country has embarked on an ambitious project to modernize its economy, which enabled Morocco to gain 50 positions in the “Doing Business” World Bank Ranking within 10 years.